Marketplace Digital Marketing Manager

Position Overview

The Marketplace Digital Marketing Manager is responsible for designing, developing, and implementing the Get Covered Illinois (GCI) marketplace website. The website is critical to helping connect Illinoisans with and sign up for affordable, comprehensive health insurance. The Manager will not only design, develop, and implement the GCI marketplace website but also work to improve the website, track website user engagement and traffic, and provide website analyses to GCI leadership. The Manager will work with the GCI marketplace communications & marketing director and other GCI leadership to market the GCI website, implement GCI marketplace communication & outreach strategies, and market the website. The Manager will implement and oversee GCI marketplace website accessibility and ensure the website is available & accessible to all Illinoisans seeking to purchase health insurance. The Manager will provide training and assistance to GCI leadership & staff and will assist GCI communications & marketing with social media efforts. The Manager will also work with the Illinois Department of Innovation & Technology (DoIT) on best practices and standards. The Manager will help GCI to further the mission of the marketplace. We invite all qualified persons to apply.

Get Covered Illinois is the State of Illinois’s new Health Insurance Marketplace. Get Covered Illinois’s mission is to increase access, enrollment, affordability, and choice for individuals and families by connecting them to health insurance plans and savings available through the Affordable Care Act. Get Covered Illinois provides pathways to coverage through a consumer-centric online application platform, a Customer Assistance Center, localized outreach and education strategies and a network of in-person assisters embedded in communities across the state that help Illinoisans enroll in the coverage that best meets their families’ needs. Get Covered Illinois is part of the Illinois Department of Insurance and has offices in Chicago and Springfield.

Why Work for Illinois?

Working with the State of Illinois is a testament to the values of compassion, equity, and dedication that define our state. Whether you’re helping to improve schools, protect our natural resources, or support families in need, you’re part of something bigger—something that touches the lives of every person who calls Illinois home.

No matter what state career you’re looking for, we offer jobs that fit your life and your schedule—flexible jobs that provide the gold standard of benefits. Our employees can take advantage of various avenues to advance their careers and realize their dreams. Our top-tier benefits and great retirement packages can help you build a rewarding career and lasting future with the State of Illinois.

Essential Functions

• Under the direction of the Marketplace Communications and Marketing Director, serves as the statewide Marketplace Digital Marketing Manager managing the Get Covered Illinois (GCI) website content strategy, promoting optimal customer experience.
• Manages and implements digital marketing advertising campaigns.
• Manages all digital marketing tools.
• Performs other duties as required or assigned which are reasonably within the scope of the duties enumerated above.

Minimum Qualifications

• Requires knowledge, skill, and mental development equivalent to completion of four (4) years of college, preferably with courses in business or public administration.
• Requires two (2) years of responsible administrative experience in a public or business organization.

Preferred Qualifications

• Prefers prior professional experience equivalent to two (2) years implementing and managing digital marketing campaigns across web, paid media, social media, and email.
• Prefers prior professional experience equivalent to two (2) years of experience with digital marketing tools and platforms (e.g. Google Analytics, LinkedIn Ads, SEO tools, and Email Service Provider (ESP) and Customer Relationship Management (CRM) platforms).
• Prefers (3) years of professional experience implementing digital marketing strategy.
• Prefers (3) years of professional experience managing website content.
• Prefers (3) years of professional experience collecting and analyzing marketing data for website or campaign optimization.
• Prefers (2) years of basic web design experience in a professional setting (e.g. HTML, CSS).
• Prefers (3) years of professional experience with Adobe and Microsoft 365 applications.
• Prefers (2) years of professional experience collaborating with leadership teams across a variety of departments to ensure web properties and campaigns meet their communication needs.

Specialized Skills

• Requires prior professional experience equivalent to two (2) years implementing and managing digital marketing campaigns across web, paid media, social media, and email.
• Requires prior professional experience equivalent to two (2) years of experience with digital marketing tools and platforms (e.g. Google Analytics, LinkedIn Ads, SEO tools, and Email Service Provider (ESP) and Customer Relationship Management (CRM) platforms).

Conditions of Employment

• Requires the ability to pass a background check.
• Requires ability to travel in the performance of duties, with overnight stays as appropriate.
• The conditions of employment listed here are incorporated and related to any of the job duties as listed in the job description.

About the Agency

The Department of Insurance (DOI) regulates the insurance market in the State of Illinois including, but not limited to, licensing and educating insurance agents, investigating Workers Compensation fraud, and examining the operations and finances of insurance companies domiciled in the state. We are committed to protecting consumers and regulating the insurance industry with innovation and efficiency. DOI has approximately 220 employees who are split between our Chicago and Springfield offices.

State of Illinois employees enjoy a robust benefit package, including:

• Health, Life, Vision, and Dental Insurance
• 13 Paid Holidays annually, 14 on even numbered years
• 10-25 days of Paid Vacation time annually - (10 days in year one of employment)
• 12 Paid Sick Days annually (sick days carry over from year to year)
• 12 Weeks Paid Maternity/Paternity Leave
• 3 Paid Personal Days annually
• Pension Plan
• Deferred Compensation Program and other pre-tax benefit programs (Medical/Daycare)
• Flexible work schedules may be available, dependent upon position
• Tuition Reimbursement Program and Federal Public Service Loan Forgiveness Program eligibility

Visit https://www2.illinois.gov/cms/benefits/Pages/default.aspx for more information about our benefits.